Member Insights

• Get to know your dad (bloggers)
  Published: May 23, 2012
  Source: Cohn & Wolfe: Wolfe Tracking
  The social sphere has belonged to Mommy Bloggers for a few years now (which can seem like decades in social media time), and they have rocked it. 14% of American moms are Mommy Bloggers – making the US home...
• Why Do Some B2B Public Relations Programs Fail?
  Published: May 23, 2012
  Source: Bliss PR: B2B Bliss
  Last month, I was invited to speak with the marketing committee at the Tooling and Manufacturing Association in Chicago about public relations. We had a good dialogue about how to develop an effective public relations strategy and maximize its...
• Analyze this: The latest developments in PR measurement
  Published: May 23, 2012
  Source: Ketchum
  This post originally appeared on PRSA.org and is part of the monthly Ask Doc Rock series. While analytics is an old idea, it has a new significance in public relations. In the past 15 years, we’ve evolved from rudimentary...
• On Your Mark: Have Fun Making a Point
  Published: May 15, 2012
  Source: Taylor: Threads
  On the account that I have oversight of we have experienced tremendous growth in 2012 thanks to a client partner that values our work product, ideas and perspective when it comes to advancing them toward their business and communication goals....
• 5 Links to Help You Navigate Government Social Media Guidelines
  Published: May 15, 2012
  Source: Ogilvy PR: Social Marketing exChange
  Navigating government social media guidelines can be tricky since there are so many different components to consider, so I wanted to share 5 links that help me advise my clients and comply with the guidelines. 1. Apps.gov- Apps.gov lists...
• Landing Your Next Internship
  Published: May 15, 2012
  Source: Jackson Spalding: JS Thinkstand
  Tips from the JS HR Team May is here, and as a college senior you probably have two things on your mind: graduation and landing a job after college. Although you will be in a position similar to millions of...
• Diversity in PR – Why Don’t Minorities See the Opportunity?
  Published: May 11, 2012
  Source: APCO Worldwide: Virtual Vantage Points
  Elena Garcia is senior director, human resources North America, for APCO Worldwide. I was recently speaking to a diverse group of students interested in careers in public relations. I asked for a show of hands to see how many have...
• Avoid Poor Rankings by Creating Valuable Content
  Published: May 11, 2012
  Source: CRT/tanaka: The Buzz Bin
  By Jason Poulos (@TheSaganaki) If you were to look under the hood of Google you’d be presented with an extremely complex and intricate math formula. Since it’s virtually impossible for humans to keep track of every website on the internet,...
• Best Practices for Infographics
  Published: May 10, 2012
  Source: Text 100: Hypertext
  A recent panel hosted by the Publicity Club of NY discussed how infographics can and should be used for communications and what you should consider before adding them to the mix. Infographics have quickly become a buzz word and part...
• Thought Leadership Thursday – How to Find the Right Social Network for Your Business
  Published: May 10, 2012
  Source: Capstrat: Field Notes
  Once again, it’s Thought Leadership Thursday!I’m often asked, “Which social network is right for my business?” While I wish there was a one-size-fits-all answer, it’s not that straightforward. Do you select a mainstream social network like Facebook or Twitter, or...