Member Insights

• 7 (More) Myths About PR And Publicity
  Published: February 22, 2012
  Source: Crenshaw Communications
  Defining PR has always been a challenge, even to those of us who work in the industry. And, like many professions, it’s changed, grown, and become far more specialized since its inception. Just ask the Public Relations Society of...
• What is PR?
  Published: February 21, 2012
  Source: Hill+Knowlton Strategies: Collective Conversation
  Despite a heritage in communication, the PR industry has one major problem – it doesn’t quite know how to communicate what it is that we do. As painfully explained in a recent Forbes article by Haydn Shaughnessy, the industry is...
• Media Pitching: “The Fear of Rejection”
  Published: February 21, 2012
  Source: MSLGROUP: MSL Conversations
  The fear of rejection… Waiting at your desk hoping the phone will ring…. Trying to make your stories sound SUPER interesting, without looking desperate… All of these emotions may sound like the thoughts of a teenage girl, but in fact...
• #SMW12: Stereotypes and misconceptions in social media
  Published: February 17, 2012
  Source: rbb Public Relations: Digital Park
  Social Media Week, the world-wide conference that has made a name for itself in the last three years, finally came to Miami! So you know Digital Park just had to be there. We sent a few bloggers out to the...
• Six Considerations for Communicating Globally
  Published: February 17, 2012
  Source: Airfoil Public Relations
  There was a time when being able to claim that your city offered an international airport was a big deal. The ability to accommodate international flights, with customs and immigration facilities, bestowed a cache of cosmopolitan worldliness on the community....
• Is Your Organization on its Way to Becoming a Social Business?
  Published: February 16, 2012
  Source: Text 100: Hypertext
  This week as part of Social Media Week in New York City, I had the opportunity to attend a panel hosted by the Social Media Club of NYC on social business and the role social media plays (and has the...
• 10 Moves From Pro Wrestling To Deliver Championship Presentations
  Published: February 15, 2012
  Source: Peppercom: PepperDigital
  By Sam Ford, PepperDigital (originally for Fast Company) Not long ago, I had the pleasure of going back to my alma mater, Western Kentucky University, to speak to students in the Department of Communication as their Alumnus of the Year....
• The role of emotion in public relations
  Published: February 13, 2012
  Source: Gregory FCA Communications
  And how to use it to change public opinion Last week, I had the opportunity to stand before hundreds of oil and gas professionals and explain to them that while they have the facts and truth on their side,...
• Social Media Strategy: Engaging Your Fans Is Key
  Published: February 13, 2012
  Source: Barkley
  Take a look at any brand’s social media goals for the year and you’ll probably see the words “Fan Acquisition” somewhere on that list. It’s easy to become numbers hungry in the social media game but in reality, page...
• The “IT” Factor behind Personal Brand
  Published: February 10, 2012
  Source: Mitchell Communications Group
    The Nike swoosh, the golden arches, FedEx — these icons all have one thing in common: an unforgettable, unmistakable brand. A brand is not only a name or symbol to identify something or someone, it is also the feelings...