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The Value of Membership

As our industry continues to evolve, public relations firms must stay on the forefront of change to help clients build stronger relationships with stakeholders and drive their businesses forward. The Council of PR Firms helps us do just that by providing valuable research on trends and issues, promoting innovative ideas and best practices, and strengthen the role of firms in the marketplace.

Elise Mitchell, CEO, Mitchell Communications Group and Dentsu Public Relations Network
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Looking Ahead

Next Event
Featured Event

Atlanta Take Flight

The Council is bringing together some of the industry’s leading talents with our future talent at the campus of Clark Atlanta University

2014 Critical Issues Forum

This year’s Critical Issues Forum – The PR Genome: Mapping Our Industry’s Future – is not to be missed. Join us as we look at how the public relations industry is rapidly transforming and the disruptive forces that are shaping its future.

 

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The PR Genome Project: Critical Issues Forum

Public relations leaders everywhere are wrestling with critical questions: Will PR Firms re-engineer their DNA, create a new monster, or simply go extinct?

On October 23rd, the Critical Issues Forum will put this issue on center stage: “The PR Genome Project: Mapping our Future.”

You won’t want to miss this.

For more information about registration, click here.

Firm Voice Blog

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Pandemic Thespians: why PR pros need to know more than Big Data and Analytics to save the World from Killer Pandemics

Whether or not the world’s worst and scariest outbreak of Ebola can be managed comes down to communications. This outbreak demonstrates the need for effective communications more than ever before. At every turn there is a different audience and different need that demands accuracy, agility and in some cases, tremendous ingenuity on the part of…

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Going Long—Seven Tips to Jumpstart Your Long-Term Strategic Planning

Do you spend enough time thinking strategically about your long-term future? Or are you focusing primarily on putting out fires this quarter, this month, this week? In a 2014 survey of 800 executives, fewer than half expressed confidence in their organization’s ability to adapt to disruptions in their markets. Only about 10% of respondents reported…

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