The Value of Membership

The Council has been integral to our success, providing benchmarks to guide our growth and, through a combination of senior-level training programs and peer networking, deepening our management team’s understanding of emerging best practices to leverage for our business and our clients’ businesses.

Laura Tomasetti, CEO, 360 Public Relations
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  • Calendar

    January 2015

Looking Ahead

Next Event
Featured Event

PR Genome Education Series: Key Trends for Social Media in 2015

Social media continues to be a top area of interest for marketing and communications leaders around the world. Marshall will reflect on some key trends from 2014, and look ahead, identifying key trends in social media marketing for 2015 and making recommendations for how brands ought to respond.

2015 Harvard Leadership: Creating Value for Your Clients-and for Your Agency

We are pleased to announce that Harvard Business School’s Frances Frei will once again lead the Harvard Leadership Program. The 2015 program theme is Creating Value for Your Clients-and for Your Agency

PR Council Opens 3rd Annual Video Contest

Who & What: students will be asked to develop a video no longer than 3 minutes that generates a call to action around a cause. The video must explain what the cause is, why it is important, and how it could be strategically promoted through a PR campaign.

When: the deadline for entries is May 22nd 2015. The open online voting period will run from April 20th to June 23rd and the top submissions will then be evaluated by a panel of judges (see list below) to determine the winner.

Prizes: the winning entry will be awarded a cash prize and an expense paid trip to New York City in October and more. The runner up and faculty advisor to the winning submission will also be awarded a cash prize.
Learn More:

Firm Voice Blog

APTOPIX Boys Batman Wish

Finding Inspiration for a Cause

Have you ever wondered how a cause becomes a Cause?  We saw the Ice Bucket Challenge reach the stratosphere for the ALS Association last summer. But most are much smaller efforts, but no less important. The power of public relations is never more inspirational or powerful than when it is being used to help promote…

Shane and Lisa Cone from Burson-Marsteller

Farewell, 2014–Client Stories We’ll Remember

When we think about what makes public relations such a satisfying business to work in, it always comes down to people—our colleagues, but also our clients. What better way to close out the year, then, than to reminisce about some of our most memorable client moments from 2014? Burson Marsteller’s Shane Arman told us that…

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